Claves para crear una propuesta de valor.
- Junior Achievement México
- 22 mar 2019
- 1 Min. de lectura
Articular un mensaje de manera diferente para dar a conocer tu producto o servicio puede marcar toda la diferencia. Es importante tener en mente que seguramente tu idea de negocio no sea la única del mercado y que es ahí donde tu Propuesta de Valor cobra importancia.
Existen tres preguntas simples que te ayudarán a definir la base de tu propuesta de valor: ¿Qué vendes?, ¿A quién se lo vendes? y ¿Para qué lo vendes?
Algo muy importante que debes tener en cuenta es que generar una propuesta de valor es realizar una promesa por la que un prospecto va a comprar contigo y no con la competencia.
Uno de los principales problemas que se enfrenta un emprendedor durante la creación de su Modelo de Negocio es que al final de su esfuerzo los resultados no están alineados con su propuesta de valor.
A continuación te compartimos 8 claves para crear una propuesta de valor exitosa:
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